Never Quiet - Atomic London

Never Quiet

We’ve Finally Reached Peak Media

  90% of all data in the world has been created in the last two years, with mankind now creating 2.5 quintillion bytes a day. Consumers have now reached a point whereby they can’t take…
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New Tricks For Old Dogs

In marketing, Goliath still usually beats David. But a lot has changed in the past 10 years, and this premise feels less watertight than it did. The scale advantages that so favoured legacy brands are…
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Digital-first brands need to evolve or die!

Digital-first brands have been dealt a good hand, they’re simply less weighed down by the baggage of history. But they don’t seem to be playing it that well. In the battle for attention, the majority…
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Achieving Your Balance

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