Digital-first brands need to evolve or die!
https://www.neverquiet.co.uk/digital-first-brands-need-to-evolve-or-die/
Digital-first brands have been dealt a good hand, they’re simply less weighed down by the baggage of history. But they don’t seem to be playing it that well. In the battle for attention, the majority are at least as poorly balanced as their physical-first cousins. Do digital-first brands need to evolve or die?