New Tricks For Old Dogs
https://www.neverquiet.co.uk/new-tricks-for-old-dogs
In marketing, Goliath still usually beats David. But a lot has changed in the past 10 years, and this premise feels less watertight than it did. The scale advantages that so favoured legacy brands are being progressively undermined by digital-first disruptor brands. Here is what legacy brands must do in 2020…